Some Youtube stats...

Youtube and the world of web film is getting kinda big... Let's just for fun break down Youtube in some interesting numbers (from last year so the numbers are even bigger now, guaranteed):

70,000,000 - number of total videos on YouTube (March 2008)

200,000 - number of video publishers on YouTube (March 2008)

100,000,000 - number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)

112,486,327 - number of views the most viewed video on YouTube has (January, 2009)

2 minutes 46.17 seconds - average length of video

412.3 years - length in time it would take to view all content on YouTube (March 2008)

26.57 - average age of uploader

13 hours - amount of video are uploaded to YouTube every minute

US $1.65 billion in Google stock - amount Google Inc. announced that it had acquired YouTube for in October 2006

$1,000,000 - YouTube’s estimated bandwidth costs per day

Join our community

Join our newly created community called "MARKETING VIRALITY" (clever name, isn't?) for marketers and marketing directors or people who wanna see or share interesting marketing ideas, ads, photos, guerilla campaigns, articles etc.

Inspire and get inspired. Anyone can contribute.

Check it out: HERE

Facebook statistics...

Some interesting numbers from Facebook, (2008)

• 8,4 million UK users of which...

Gender:
• 3 million men
• 3.5 million women (the rest are unspecified)

Age:
• 1 million 13 - 18
• 3.8 million 18 – 24
• 2.8 million 24- 30
• 2.2 million 30 – 50
• 0.3 million 50 – 65

Families:

• 0.6 million women listed as married in the UK
• 0.4 million men listed as married in the UK

With more than 39 million unique visitors, September 2008 was the highest traffic month yet for Facebook according to the latest stats from Nielsen Online. While traffic was only up marginally from last month (38.2M), the gain represented 116% growth from the same period in 2007. (http://mashable.com/2008/10/20/facebook-traffic-record/)

Further, the social network continued to narrow the gap on MySpace in the US, with traffic now roughly 2/3rds that of the larger network. As recently as April, MySpace had a nearly 3 to 1 advantage over Facebook in terms of US traffic – 58.7M to 22.4M, respectively. (http://mashable.com/2008/10/20/facebook-traffic-record/)

There are 10 billion photos on Facebook
* 2-3 Terabytes of photos are being uploaded to the site every day
* We have just over one petabyte of photo storage
* We serve over 15 billion photo images per day
* Photo traffic now peaks at over 300,000 images served per second
(http://mashable.com/2008/10/15/facebook-10-billion-photos/)

It’s estimated that 20% of Canada’s population is on Facebook. (Worldwide, Universal McCann, 2008)

Facebook hasn 22.5% weekly reach and the number one in many markets and surely will grow as it becomes internationalised.
(Worldwide, Universal McCann, 2008)

14 million photos uploaded daily on Facebook (Worldwide, Universal McCann, 2008)

Tomorrow, we're posting statistics from a little tiny site called Twitter... Stay tuned.

Very Succesful Advertising by Flygbussarna

How To Be A Great Public Speaker

One of the hardest things in the world to master is public speaking. Many people would rather jump naked into a pool with Great Whites than speaking in front of a crowd. That's probably why we've all heard so many awful presentations in our lives...

I found this downloadable PDF (or e-book/webinar) on David M. Scott's blog earlier this morning and found it quite interesting in its simplicity. Download it here: Before You Open Your Mouth: The Keys to Great Public Speaking. Nick Morgan is the creator of it, an author who also wrote a book on the subject Trust Me: Four Steps to Authenticity and Charisma.

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An e-book can be a great way to communicate your brand, service or product. Nick Morgan gives away a 10-page lesson on Public Speaking for free, and on the last page he tells the audience about his other products, his new book (and where to buy it), where to find his web site and how to get in touch with him.

Publishing an e-book/webinar:
1. Compile a PDF, (or a power point or similar) about an interesting subject that your target audience would find interesting enough to want to download. Do NOT make it into a sales offer or 15 pages on how great your business is. Write about something that you are good at and that people will find useful.
2. Make sure you include contact information, links to your web site, blog, twitter account etc.
3. Publish the e-book on as many places as possible. Make it easy to share! Tell people it exist. Here's one place to put it: Free-ebooks

How Ford Is Approaching Social Media

Found this clip on David M. Scott's blog. Really interesting film with a relaxed interview with Ford's digital manager who tells us how Ford has approached bloggers and social media.

Coke Zero's Nascar Campaign

Watch this film that tells the story of how Coke Zero became associated with Nascar.

The Future of Concerts & Events!

It's a hologram...

Couple of virals from Adecco (Netherlands)

Smart or just embarrassing from SvD?

Since January this year, SvD, one of Sweden's biggest daily newspapers, use Youtube as a communication tool. To introduce the public to their channel they published this film featuring Fredric Karén, their boss at svd.se... Out of 2738 views they've received 38 comments, 37 of them are of the negative sort: "What's the message here"? "Is this for real"? "Why is he acting like a drunk person"? "The worst sort of viral marketing"! "They've missed the point, you don't have to be a clown to get attention in social media, be yourself and focus on your message instead".